According to Veet, Body Hair is Only for Men

Sorry, (heterosexual) ladies! Hate to break it to you, but if you don’t shave, your man will be disgusted by you and think you’re too manly. Or so says Veet in its new “Don’t risk dudeness” campaign.

Veet’s new campaign aired Monday and the other videos are just as ridiculous as the first one. The campaign holds on to the beauty standard that, even though both men and  women naturally grow body hair, women’s bodies should be as hairless as the day they’re born and if they slack on waxing or shaving, they’re hideous.

The videos focus on the awkward glances strangers give her, the reaction of her pedicurist, the reaction from an EMT and her boyfriend, who is absolutely disgusted to be in bed with a man. (Jezebel’s article brings up that this is a pretty homophobic reaction.)

The next one is a woman in an ambulance who didn’t shave. Underneath the video on YouTube, there is a little blurb:

Like mom said, always wear clean underwear and never be unprepared. Avoid dudeness with VEET — easily remove unwanted hair so you stay smooth for up to 28 days! Keep your bikini line in check and your skin feeling silky soft for weeks so you’re never caught off guard.

What do you think of the ads?

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