India created the “Abused Goddesses” campaign which condemns domestic violence. This initiative is from the “Save Our Sisters,” an anti-sex trafficking initiative.
The print campaign consists of recreated scenes of Indian goddesses. The models wore makeup to add wounds and bruises.
The goddesses represented include: Saraswati, goddess of knowledge, music, arts and science, Lakshmi, goddess of wealth, and Durga, goddess of strength and invincibility.
At the bottom of the ads it reads:
Pray that we never see this day. Today, more than 60% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not eve the ones we pray to.
The number of women and girls involved in trafficking is high and rising. It is said to be around 100 million Indian women and girls are involved. In addition to this, last year alone 244,270 crimes against women were reported in the country.
The Save Our Sisters initiative hope that by showing images of goddesses as victims of domestic abuse, people will begin to take notice and realize that change must happen.